|Higher One Announces OneAccount Premier|
New Premium Account Empowers Under-Recognized College Students with More Choice and Advanced Budgeting Tools
[New Haven, CT – July 29, 2011] - Higher One, Inc., a technology and payment services company, announces OneAccount Premier for college students. The new OneAccount Premier builds upon the OneAccount suite of products, which includes the OneAccount and the OneAccount Flex, all FDIC Insured, no minimum balance checking accounts offered through Higher One’s banking service provider, The Bancorp Bank.
When asked by Higher One about their banking needs, college students answered that they want to be treated with more attention and want access to advanced tools to bank responsibly and securely. In response, Higher One created the new OneAccount Premier, which offers best-in-class features including elite-level customer care, personalized cash back rewards and a new interactive budgeting tool called “BUD-JET." OneAccount Premier customers can:
Through direct interaction, Higher One has found that students pursuing higher education today vary widely in age and background, and so their banking needs vary. The OneAccount, used by more than 1.7 million college students across the U.S., includes features that make life easier in college and beyond. The value of the OneAccount suite of products includes a number of ways to exempt account holders from standard fees charged by most banks, offering all students an attractive alternative to the accounts that larger banks offer, including no requirement to pre-qualify. Standard among the student-focused accounts are features such as mobile text alerts, unique deposit technologies and protection with the MasterCard® Zero Liability policy.
“Higher One has always introduced products that offer students more choice and our products continue to evolve based on customer feedback. We developed this offering as we observed that large banks are shifting away from student-focused services,” said Miles Lasater, Chief Operating Officer and Co-Founder of Higher One. “We believe OneAccount Premier strikes the right balance between treating our segment of savvy customers with the premium level service they deserve and also providing appealing, practical budgeting tools.”
Higher One is committed to increasing financial literacy among students and has dedicated resources to this effort. These include its Financial Intelligence product offering which is an online financial literacy course for schools, the Financial Literacy Counts grant program which provides funding for schools to run money management classes, and a dedicated financial literacy resource on staff. For more information visit the student blog on financial literacy at oneforyourmoney.com.
The OneAccount Premier will be available this fall for students at participating Higher One partner colleges and universities across the country.
About Higher One
# # #